
The above postcard fragment is a fascinating snapshot of Romanian social, economic and also architectural history from the inter war period. It depicts the main parties in a building project for a shop (“Magazinul Staicu” according to the information on the back of the pc) that took place in 1928 in the city of Campulung Arges, southern Romania. The couple on the right are the proprietors, the person in the middle with a hat, tie and smoking, holding the plan is the architect Constantin Nanescu (better known among his contemporaries for his nickname “Cotone”), surrounded by the builders crew (the foreman between the couple and the architect, the bricklayer also holding the plan, the carpenter together with a young apprentice on the left hand side of the photograph). The postcard was intended as a medium for advertising the architect’s services, whose contact details are prominently displayed on a billboard in the foreground. It was most probably sold at the local bookshops and newsagents, thus spreading the word about the architect among other potential local clients. I like the obvious professional pride and sense of optimism (ironically the Great Depression of 1929 – 33 was just one year away) displayed by all the personages depicted in this memorable image, a fact reflected in the high quality architecture and building workmanship existent in inter-war Romania, which made possible the creation of many wonderful Neo-Romanian, Art Deco and modernist style edifices. I believe that the architectural style of this particular shop was Neo-Romanian, very popular in the late 1920s Campulung. (Many thanks to Mr Daniel Bobe, a native of Campulung, for supplying this postcard image).
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I endeavor through this series of daily articles to inspire appreciation of the historic houses of Romania, a virtually undiscovered, but fascinating chapter of European architectural history and heritage.
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If you plan acquiring a historic property in Romania or start a renovation project, I would be delighted to advice you in sourcing the property, specialist research, planning permissions, restoration project management, etc. To discuss your particular plan please see my contact details in the Contactpage of this weblog.